Peer Group 

As with the adolescent group the level of knowledge/awareness of the trafficking of girls 

increased greatly among the peers in the endline survey. Almost all (99%) respondents 

had heard about trafficking of girls. A large majority (88%) of the respondents in the 

endline survey mentioned the primary source as friends (AMK adolescent group) unlike 

in the baseline survey where a majority (78%) of the respondents cited radio/TV as the 

main source of knowledge. 

Other sources of knowledge indicated by the respondents were radio/TV, friends, 

newspapers, family members and so forth (Table 3.1.2).  

Table 3.1.2  

Percentage Distribution of Peer Respondents Regarding Knowledge of Trafficking 

of Girls 

Heard about trafficking of girls 

Baseline 

Endline 

Yes 

61.9 

99.4 

No 

38.1 

  0.6 

Total 

100.0 

100.0 

N 

176 

176 

Source of Knowledge 

Friends (AMK adolescents group) 

  8.3 

88.6 

Radio/TV 

77.9 

33.7 

Friends 

16.5 

20.0 

AMK 

  2.8 

11.4 

Newspaper 

18.3 

  9.7 

Family member 

  7.3 

  3.4 

Neighbour 

12.8 

  0.6 

Schools 

  3.7 

N 

109 

175 

Percentage totals may exceed 100 due to multiple responses. 

Parent Group 

There was an increase in knowledge among the parents regarding trafficking of girls. It 

was interesting that all (100%) respondents were aware of trafficking  of girls.  A large 

majority (70%) of them cited their daughters as the primary source; 59% of them cited 

radio/TV and more than one fifth (22%) named AMK as their source. That daughters and 

AMK were cited as primary sources demonstrates the positive impact of the AMK 

program on the awareness of trafficking of girls (Table 3.1.3). 

22