College B (Case study compiled following interviews with: President of
Student Union, Welfare Officer of Student Union, and Student Service
Manager) 
  This is a medium sized university which has not traditionally had a
reputation for heavy student drinking.  The college was represented on
the national working group and subsequently drafted and formally
approved a brief alcohol policy document, which is mainly concerned
with restricting the number of free drinks which student societies can
provide at functions within college, as well as the way in which such
functions are advertised. Takings from the college bar have been down
over the past few years and, anecdotally, there is much less day time
drinking in college than there used to be; this, however,  is primarily
attributed to the introduction of semesterisation and to the fact that a
much greater proportion of students are now pursuing their first choice
academic options than previously, rather than to the introduction of the
college alcohol policy. 
  No serious opposition has been raised to the policy, which was drafted
by student services in consultation with student societies and the student
union, even though decreased profits from the college bar have resulted
in substantial losses of income for student societies.  A new common
room which is  to be alcohol free is currently being built, but otherwise
there are no plans for college investment in alternative events or
facilities.  Some alcohol awareness is carried out,  but neither student
services nor the student union seem convinced of its value. 
  It was unanimously believed that local bars and off licences had taken
commercial advantage of the curtailment of drinks promotions on
campus by targeting the student market, and there were fears that this
might lead to riskier student drinking off campus, both at house parties
and in pubs and clubs. 
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