College A  (Case study compiled following interviews with: President of
Student Union, Welfare Officer of Student Union, the Student Services
Manager, and College Health Promotion Officer) 
  This is a large university which  sees itself as having a reputation for
heavy student drinking and as being set in a  party town .  Anecdotal
evidence from student health and counselling services, as well as a review
of the takings from the college bar and a survey of student spending,
would tend to support this view.  There are specific worries about risky
sexual behaviours and sexual assaults linked to student drinking, and
attendance at Friday morning lectures is reckoned to be poor because of
Thursday night drinking. 
  Reaction to the college alcohol policy (which is closely modelled on the
national framework document) is varied.  Student services make the point
that senior management, while nominally supportive, is too preoccupied
with  mainstream academic affairs to play an active and ongoing role in
its implementation;  this being the case, responsibility for the policy lies  
and will continue to lie   with student services.  Both the student union
and student services note that management has not  allocated  adequate
funding for the policy, which has meant,  amongst other things, that
there has been no development of alternative, alcohol free facilities on
campus. 
  Student union officers participated in drafting the policy but believe its
broad outlines had already been laid down at national level.  While
acknowledging that students drink heavily,  both  on and off campus,  the
student union is somewhat ambivalent about the new alcohol policy
which, it suggests, patronises students.  The student union also wonders
whether closer monitoring of  drinking on campus has had the effect of
increasing off campus drinking, some of which involves high risk patterns
  such as drinking spirits or tonic wines, bought relatively cheaply in off 
licences and consumed  at home, prior to going to pubs or clubs. 
  Some student union and student service personnel still think that
education and awareness raising can play a major role in reducing related
harm, while others disagree with this. It is not clear what awareness
students have of the detail of the college alcohol policy. It was generally
agreed that there are  difficulties in changing drinking patterns which in
many cases have been established prior to coming to college, and which
are not unique to college students.  Similarly, there are disagreements as
to the wisdom of entering into partnerships with the drinks industry in
the cause of prevention.  
72






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