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Domain Name Pro v5.11
You can select which search engines are used to calculate the web site competition rating from the
Display settings in the Options dialog.
The higher the competition rating the lower the 
DNEI
  score.
See also:
Detail Display options
Compact Display options
Domain Name Effectiveness Index
3.2.2.5
Domain Name Effectiveness Index
The Domain Name Effectiveness Index  (DNEI  for short) is an overall score which indicates the
value of a domain name. It is calculated from the 
search engine popularity rating
 and
web site competition rating
 for each domain name. The higher the search popularity and lower the
competition the higher the DNEI . This assumes that the overall theme of the developed web site
will be based on the words in the domain name. In general, popular words with little competition
means more traffic to your web site.
The DNEI  is colored according to the following table:
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