Getting Started
32
The higher the popularity rating the more popular that the words in the domain name are searched
in the major search engines and the higher the 
DNEI
  score. The following table is a guide as to
how the ratings relate to actual popularity.
Rating
Popularity
20 or higher
Very high
5 to 20
High
1 to 5
Moderate
0.2 to 1
Low
Below 0.2
Very low
Domain Name Pro can optionally add a weighted score for sub lists of words in the domain name
to the overall popularity rating. This option is available from the 
search options
. Take the following
words in a domain name for example:
mobile phone accessory
With the 
sub lists option
disabled
 the popularity rating would be calculated for "mobile phone
accessory" only. With this option 
enabled
 the popularity rating would be calculated for "mobile
phone accessory", and to a lesser extent for "mobile phone" and "phone accessory", and to a much
lesser extent for "mobile", "phone" and "accessory". The rationale for this is that people searching
for "mobile" would be much less likely to find your web site than people searching for "mobile
phone accessory".
See also:
Detail Display options
Compact Display options
Domain Name Effectiveness Index
3.2.2.4
Web Site Competition Ratings
Domain Name Pro can dynamically query search engines to determine the number of web sites
that are "competing" for the words found in the domain names generated. This rating assumes that
the overall theme of the developed web site will be based on the words in the domain name. The
more competing web sites the more difficult it will be to achieve a high search engine ranking when
people search for those words.
The competition rating is used in the calculation of the 
domain name effectiveness index
 .
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